1 billion yacht mr beast

• Entertainment
• internet culture

Why MrBeast’s New Video Became the Second Most Watched in 24 Hours in YouTube History

Y ouTuber Jimmy Donaldson, known to most as MrBeast , recently uploaded a new video that racked up 47 million views in 24 hours to become the second most watched non-music YouTube video within that time frame. In the video, titled “$1 vs $1,000,000,000 Yacht,” the 25-year-old compares a sinking boat worth one dollar to various luxury boats and a billion-dollar yacht. It also features surprise celebrity appearances from comedian Pete Davidson and recently retired NFL quarterback Tom Brady .

MrBeast, the third most subscribed YouTuber, who is known for his generous giveaways, tweeted the news of his second ranking on June 11. The only video that ranks higher is The Guardian’s Will Smith and Chris Rock Oscars slap snafu video , which had 50 million views in its first day last year. MrBeast actually bumped his own video out of second place: Prior to the yacht video, his video recreation of the popular Netflix series Squid Game held the second position. His latest video beat the Squid Game one, which currently has 438 million views and is his most viewed video, by 5 million views within the 24-hour timeframe.

Beat Squid Games by 5 million views. Second most viewed video in YouTube history in 24 hours right behind Chris rock slapping Will smith lol pic.twitter.com/2N1LKyVVCX — MrBeast (@MrBeast) June 11, 2023

The 15-minute video features MrBeast showcasing seven different boats, ranging from $1 (which sinks within the first few minutes of the video); to a $300 million boat that contains luxurious furniture, a movie theater, and helipad landing onboard; to a $1 billion cruise liner that holds “a floating city.” Viewers witness MrBeast peruse the exclusive sites alongside a handful of his crew members, and toward the end of the video with a handful of lucky subscribers.

More from TIME

If you’re new to the world of MrBeast, it might not immediately compute why a video about yachts would be such an immediate hit on the platform.

“What Jimmy has done here is take a luxury lifestyle item like a yacht or a cruise, something that the average American has aspirations for, and he’s able to contextualize them in a very fun and silly way,” says Jack Appleby, the creator of Future Social , a newsletter teaching social strategy to over 45,000 marketers.

You don’t get nearly 50 million views within 24 hours by chance. This video was so successful, Appleby tells TIME, because of the strong digital strategy of the YouTuber, who uploaded his first video as a tween in 2012 and became widely popular in 2017. “This is a guy who has meticulously studied YouTube content for a decade now and understands what we want to see.” Like the rest of MrBeast’s successful videos, this one includes helpful YouTube video elements: an eye-grabbing thumbnail, a catchy title, helpful subtitles, as well as graphics, video hooks, and transitions that keep viewers engaged. Appleby believes this video’s billion-dollar boat price tag and surprise celebrity appearances make it “way over the top compared to his other videos.”

So @MrBeast ’s new video hit 47 million views in 1 day—the 2nd highest 24 hour view count in YouTube history. I analyzed the video minute-by-minute, detailing 25 storytelling tactics he uses to pull you in + keep you engaged for a full 14 minutes. A content breakdown 🧵: pic.twitter.com/PkiJC8EhlX — Jack Appleby (@jappleby) June 12, 2023

And he isn’t simply showcasing the luxury items, like other successful formats have done (see, for example, mega YouTuber Casey Neistat , whose most viewed YouTube videos features him vlogging his experience on the world’s most expensive plane rides). In fact, it isn’t until the last three minutes of the video that he tours the billion-dollar yacht, after the majority of the video has been spent on showing cheaper boats and random anecdotes with his friends as they explore all the boats have to offer. “He uses constant tactics to keep you engaged,” says Appleby. “In this video, he used screen watermarks that remind you which boat you’re looking at and what you have to look forward to in the video.”

Another significant element of the new video are the cameos. MrBeast doesn’t often have celebrities in his videos, and despite not advertising them in the video thumbnail or title, the inclusion of Davidson and Brady as surprise guests works to broaden his reach to the sports and comedy fandoms. “I think it’s the nicest boat in the world,” said Brady in the video of the $300 million offering. Brady also says in the video that his children won’t stop eating MrBeast’s chocolate line Feastibles , serving as an endorsement of MrBeast’s other entrepreneurial efforts. His videos are largely successful with the children and teen demo groups .

It was clear even before his latest video that MrBeast is in a league of his own, with his biggest competition being himself. “The snowball effect is going to be larger and larger,” says Appleby of MrBeast’s future successes. “I think we’re at the beginning of how big this guy’s gonna be.”

More Must-Reads from TIME

• Why Biden Dropped Out 
• Ukraine’s Plan to Survive Trump
• The Rise of a New Kind of Parenting Guru
• The Chaos and Commotion of the RNC in Photos
• Why We All Have a Stake in  Twisters’ Success
• 8 Eating Habits That Actually Improve Your Sleep
• Welcome to the Noah Lyles Olympics
• Get Our Paris Olympics Newsletter in Your Inbox

Write to Mariah Espada at [email protected]

MrBeast maritime adventure: YouTuber gives insight on $1B Royal Caribbean cruise ship

LOS ANGELES, CALIFORNIA: MrBeast , a well-known YouTube celebrity and philanthropist known for his thrilling challenges and deeds of kindness, did a new voyage at sea. The video blogger shows his viewers a variety of boats, each one grander and more expensive than the last, before arriving at the magnificence of a $300 million yacht.

But the good times don't end there. As the grand finale, MrBeast takes his subscribers on a voyage on the $1 billion dollar Royal Caribbean's Harmony of the Seas, one of the largest cruise ships in the world. The video received a staggering 62 Million views on Youtube in its first two days of availability.

MrBeast's maritime adventure

In his most recent video, MrBeast took to the sea. The incredibly well-known YouTuber started an unheard-of journey that elevated his quality of video creation. The Harmony of the Seas, operated by Royal Caribbean International, is one of the world's largest cruise ships and the subject of MrBeast's most recent investigation.

The adventure started out with MrBeast amusingly spending time on a $1 yacht. The novelty of this little craft was immediately eclipsed by its inability to withstand the elements as it began to sink, leading to a humorous, hasty escape by MrBeast and his friends. A tour of a $1 million yacht was the next stop on the voyage. With many bedrooms and a sizable living space, this more roomy vessel delivered unexpected luxury.

MrBeast and his companions continued their opulent cruise by traveling to a $10 million boat. They were impressed by its increased size and its first-rate amenities, which included more bedrooms and luxurious seating places.

The excess didn't end there. MrBeast and his crew appreciated the extra novelty of getting pizza delivered by helicopter while sailing a $25 million boat. When they explored a stunning $50 million boat, the thrill was amplified even more. But this was when things started to get interesting.

The superyacht portion ended with a stunning $300 million vessel. MrBeast and his companions toured the ship's many decks, opulent cabins, state-of-the-art gym, movie theater, and even a helipad while being catered to at all times by a crew of 50 people.

Harmony of the Seas

MrBeast embarked on the Harmony of the Seas in the big climax of the video. With a gross tonnage of 226,963, this cruise ship is among the biggest in the entire world.

The video by MrBeast started with a tour of the ship without any passengers, showing off all of its facilities, and it ended with him doing what has made him famous: giving back to his subscribers. The $1 billion cruise ship offered a free cruise to all 400 of his subscribers.

A total of 6,687 passengers can board Harmony of the Seas, including 5,479 double occupancy passengers who will be looked after by 2,200 devoted staff members. There are 2,747 stateroom options available to passengers, including 1,957 balcony cabins, 448 inside rooms, 266 outside rooms, and more.

The ship has 16 guest decks and a total of 18 decks. Highlights include Splashaway Bay, a children's water park, The Perfect Storm, a trio of water slides, and the Ultimate Abyss, a 10-story drop. She launched her first trip on May 29, 2016, after being constructed at the St. Nazaire, France-based Chantiers de l'Atlantique shipyard.